Base Camp Burritos & Coffee is a conceptual food truck logo brand design. The concept of this branding was inspired by location. The food truck would reside at the base of Mt. Spokane to serve any early-morning adventurers as they begin their trek up the mountain. Mt. Spokane State Park is a playground for many outdoor lovers year-round, with few convenient, quality food options for miles, so Base Camp was created to provide the solution. Maintaining the cozy but adventurous feel of a campfire, the logo immediately reminds the target audience of the best part of their morning: A hot cup of coffee. The logo design received a Colbalt ADDY Award in 2024.
Thumbnails
Rough Designs
Final Logo & Branding
Business Card
Custom mugs
Brand Identity Board
Menu Design
